Facebook Ads – an online advertising platform from the social media giant Facebook, Inc. provides a reliable, robust and returning online advertising platform that can help your business transform your online audience into your customers in a much convenient and faster way than other traditional and online marketing channels.

There are many valid and proven reasons on why your small or local business should focus on Facebook Ads. Let’s see some of the most convincing and sound reasons:

Reason # 1 Facebook is a social platform and people love being social

Your business can get customers by being professional, but if you want to retain your customers, you have to become social with them and that’s what Facebook is all about – being social! People connects with people on Facebook and share with them what they love and what other may also love and that’s the key for your business’ promotion. Facebook has opened up a new dimension in business marketing – SHARE. When your customer likes your product or service content that you have put on Facebook, s/he is compelled to share it with others and this way you get what it is also known as ‘Words of Mouth’ publicity. So choosing Facebook ads can surely help you get lasting words of mouth publicity for your business.

Reason # 2 Facebook is the biggest social media platform among all

Admit it, there are other social media platforms such as Twitter, Google+ and Pinterest but Facebook is the biggest of them and have largest active user base that your business can turn into customers. As of late October 2013, there were around 728 million active users on Facebook versus that of 200 million users on Twitter and that’s not the end! Facebook is reporting a smart and impressive continuous growth in terms of user base over the quarters. So advertising your business on Facebook will surely get paid off.

Reason # 3 Facebook Ads offer more customised, personalised and social features

Facebook Ads offers more customised and personalised ad features that enables businesses to publish social ads that their customers (in this case Facebook users) love to see. Facebook’s some of the most stunning ads features are:

CPC vs CPM model: CPC stands friendfilter app for Cost Per Click that means you will only pay when people clicks on your ad. CPM means Cost Per 1,000 impressions that means that you will pay when people see your ad.

Target Audience: This is Facebook’s most useful ad tool. You can target your audience based on many criteria such as country, state/region, city, age, gender, ethnicity, interest etc. which would give you very niche and targeted audience especially for local businesses.

Reason # 4 Flexible bid options for ads

Facebook offers very flexible and custom bid options for your ads. You can choose the bid value for your ad at your own or you can also choose from Facebook’s suggestions that it gives you when you are setting up your ads. While Facebook allows you to choose as low bid value as you want to set, it also recommends you an average and optimum bid value that it believes will be best for your ads. And what’s more, you can anytime change the bid value during your ads lifetime.

Reason # 5 Facebook support and free ad coupon

While you can independently set and run your Facebook ad at your own budget, Facebook can also help you create and run your ads in a more personalised and perfect manner. It’s program called ‘Start to Success’ is intended at small businesses that want to use Facebook ads to gain local customers. Facebook’s marketing expert team can help you setup your ad and will do so on your behalf and will also offer you some credit that you can redeem for your Facebook ad budget provided you meet their terms and conditions and guidelines.

And here is one more!

While all of the above reasons seem to be convincing to any business to choose Facebook ads for online marketing, there is one more reason to choose Facebook Ads and it is the Facebook Insight and Conversion Tracking. While Facebook Insights give you detailed and actionable overview of how your ad is performing and how people are responding to your ad on Facebook, Conversion Tracking allows you to measure the conversion rate or lead generation rate in other words.

Jack Bhanshali is a social media marketing expert and an internet marketing strategist helping small and mid sized businesses in Australia leverage potential of social media and other internet tools to grow their business.

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